Journal

The art of slow essentials
Slow essentials are timeless pieces made with care and intention — designed to last, to age gracefully, and to quiet the noise of fast consumption. Read more...
Inside british sockmaking: from yarn to heel
Every pair of half british socks is knitted in Britain in small batches, where skilled makers transform natural fibres into finely balanced essentials — a process defined by precision, patience, and quiet craftsmanship. Read more...
Alpaca vs. merino: which fibre suits you best?
Alpaca offers unmatched softness and warmth with a dry, airy touch, while merino delivers gentle elasticity and breathability. Both are exceptional natural fibres — the choice depends on how and where you wear them Read more...
What Does Quiet Luxury Really Mean?
The phrase quiet luxury has been everywhere lately. It’s often reduced to a trend, a hashtag, or the latest celebrity wardrobe. But at its core, it’s something deeper — and far more timeless. At half british, quiet luxury isn’t about chasing the moment. It’s about creating pieces that endure. Luxury without the logo Quiet luxury rejects the need for loud branding. Instead, it speaks through materials, construction, and restraint. True refinement is recognised not by how much it shouts, but by how confidently it whispers. The power of materials Luxury... Read more...
Behind the Scenes: Starting half british
Starting a brand is never as straightforward as it looks from the outside. There are late nights, endless decisions, and a fair amount of trial and error. But there’s also something energising about building something you truly believe in — from the ground up. The idea half british began with a simple question: what if essentials could be better? Not more complicated, not trend-driven — just better. Better fibres. Better design. Better experience. The process There’s nothing glamorous about spreadsheets, supplier emails, or chasing samples. But those are the steps... Read more...
The Philosophy of Essentials
In a world of fast trends and endless choice, it’s easy to forget the value of essentials. Not the flashy pieces that come and go, but the quiet staples you reach for every single day. At half british, we believe that true luxury is not about more — it’s about better. That’s why our journey begins with the most understated item of all: the sock. Why essentials matter Essentials are the foundation of how we live and dress. They’re the pieces that see the most use, the most wear, the... Read more...
How to Care for Your Socks
Luxury isn’t just about how something feels the first time you wear it. It’s about how it endures — and how you look after it. At half british, we design our socks to last. But with the right care, they’ll stay soft, comfortable, and dependable for far longer. Here’s how to make the most of them. 1. Wash with care Machine wash cold or at 30°. Use a gentle cycle with similar colours. Turn socks inside out to reduce friction. 2. Skip the tumble dryer Heat and friction wear fibres... Read more...
Why Alpaca is Nature’s Performance Fibre
When you think of luxury fibres, cashmere and merino often come to mind. But there’s another material that quietly outperforms them both: alpaca. At half british, alpaca was a natural starting point for our first products — not only because of its comfort, but because of its remarkable versatility. It’s a fibre that has been trusted for centuries, yet feels perfectly suited to modern essentials. Warmth without the weight Alpaca fibres are hollow at the core, which makes them incredibly efficient at trapping heat while staying light. The result is... Read more...